Seoul, the capital city of South Korea, is a bustling metropolis filled with history, culture, and modern attractions. One of the most iconic and culturally rich districts in Seoul is Jongno-gu. Exploring Seoul’s Jongno-gu offers a unique blend of historical sites, traditional markets, and contemporary experiences that attract both locals and tourists alike.
Exploring Seoul’s Jongno-gu
This guide will take you through the must-visit spots and hidden gems of Jongno-gu, ensuring a memorable visit for any foreign traveler.
Historical Landmarks

Gyeongbokgung Palace
One of the most prominent landmarks in Jongno-gu is Gyeongbokgung Palace, the largest of the Five Grand Palaces built during the Joseon Dynasty.
Exploring Seoul’s Jongno-gu would be incomplete without a visit to this historical site.
The palace complex includes the National Palace Museum and the National Folk Museum, offering a deep dive into Korean history and culture.
- Opening Hours: 09:00 – 18:00 (Closed on Tuesdays)
- Admission Fee: 3,000 KRW for adults
Changdeokgung Palace and Huwon (Secret Garden)
Another significant historical site in Jongno-gu is Changdeokgung Palace, renowned for its beautiful garden known as Huwon or the Secret Garden.
Exploring Seoul’s Jongno-gu, this UNESCO World Heritage site provides a serene escape with its meticulously landscaped grounds and traditional architecture.
- Opening Hours: 09:00 – 18:00 (Closed on Mondays)
- Admission Fee: 3,000 KRW for adults (additional fee for the Secret Garden)
Jongmyo Shrine
Jongmyo Shrine is a Confucian shrine dedicated to the deceased kings and queens of the Joseon Dynasty.
It is the oldest and most authentic of the Confucian royal shrines, a must-visit when exploring Seoul’s Jongno-gu.
The shrine is particularly known for its annual Jongmyo Daeje, a royal ancestral rite.
- Opening Hours: 09:00 – 18:00 (Closed on Tuesdays)
- Admission Fee: 1,000 KRW for adults
Cultural Experiences

Bukchon Hanok Village
Bukchon Hanok Village offers an immersive cultural experience with its well-preserved traditional Korean houses (hanoks).
Walking through the narrow alleyways of Bukchon, visitors can experience the charm of Joseon-era architecture while exploring Seoul’s Jongno-gu.
Insadong Street
Insadong is a vibrant neighborhood famous for its traditional tea houses, art galleries, antique shops, and street food.
Exploring Seoul’s Jongno-gu, Insadong provides a perfect blend of old and new, making it an ideal spot for cultural enthusiasts.
- Must-Try Food: Hotteok (sweet pancakes), Tteokbokki (spicy rice cakes)
Jogyesa Temple
Jogyesa Temple is the chief temple of the Jogye Order of Korean Buddhism.
Located in the heart of Jongno-gu, it offers a tranquil space for meditation and reflection.
Visitors exploring Seoul’s Jongno-gu can participate in temple stay programs to experience Buddhist culture firsthand.
Traditional Markets

Gwangjang Market
Gwangjang Market is one of the oldest and largest traditional markets in Korea.
It is famous for its vibrant food scene, offering a wide variety of Korean street foods.
Exploring Seoul’s Jongno-gu, this market is a food lover’s paradise.
- Must-Try Dishes: Bindaetteok (mung bean pancake), Mayak Gimbap (mini seaweed rice rolls)
Dongdaemun Market
Dongdaemun Market is another must-visit spot for those exploring Seoul’s Jongno-gu.
It is renowned for its extensive range of textiles and fashion items.
The market operates around the clock, making it a popular destination for both locals and tourists.
Modern Attractions

Cheonggyecheon Stream
Cheonggyecheon Stream is a modern urban renewal project that transformed a previously covered stream into a beautiful public space.
Exploring Seoul’s Jongno-gu, visitors can enjoy a leisurely stroll along the stream, which is especially picturesque at night.
Seoul Museum of History
The Seoul Museum of History offers insights into the city’s past from the Joseon Dynasty to modern times.
It is an excellent place for those interested in understanding the historical context while exploring Seoul’s Jongno-gu.
- Opening Hours: 09:00 – 21:00 (Closed on Mondays)
- Admission Fee: Free
Dongdaemun Design Plaza (DDP)
Dongdaemun Design Plaza is a major urban development landmark known for its futuristic architecture.
It hosts various exhibitions, fashion shows, and cultural events.
Exploring Seoul’s Jongno-gu, DDP is a must-see for those interested in contemporary design and architecture.
Tips for Tourists
Getting Around
Jongno-gu is well-connected by public transportation.
The Seoul Metro lines 1, 3, and 5 provide easy access to most attractions in the district.
Walking is also a great way to explore the area, especially between nearby attractions.
Best Time to Visit
Spring (April to June) and autumn (September to November) are the best times to visit Jongno-gu.
The weather is pleasant, and you can enjoy various seasonal festivals and events while exploring Seoul’s Jongno-gu.
Language Tips
While many Koreans speak basic English, learning a few Korean phrases can enhance your experience.
Simple greetings like “안녕하세요” (Hello) and “감사합니다” (Thank you) are appreciated and can make interactions smoother while exploring Seoul’s Jongno-gu.
Conclusion
Exploring Seoul’s Jongno-gu offers a rich and diverse experience, blending historical landmarks, cultural experiences, traditional markets, and modern attractions.
Whether you are a history buff, a foodie, or a culture enthusiast, Jongno-gu has something for everyone.
This guide aims to provide you with a comprehensive overview of the best spots and tips for making the most of your visit. Happy exploring Seoul’s Jongno-gu!
By focusing on these key aspects, this guide ensures that your journey through Jongno-gu will be both enriching and enjoyable.
Whether it’s your first time in Seoul or a return visit, exploring Seoul’s Jongno-gu will undoubtedly leave you with unforgettable memories.